Saturday, 18 July 2009 11:28 by
LibbyIt is still the current practice to use directory link building as a way to achieve high search engine ranking but at what cost? This wicked link building scheme produces directory overload for everyone!
Google founders Larry Page and Sergey Brin anchored their algorithm on the theory that worthy websites receive more back links (or votes). Google still constructs their algorithm based on this very academic point of view. The theory is based on the idea that if a topic is worthwhile, someone publishes information about it, another person references that published paper (or links back to the paper) therefore making the case that the publisher must be the best in that field of study. Right?
Wrong! Sometimes there’s just not much to say about janitorial services, sheet rock, or industrial lighting. It is a sound theory in the world of the academicians but does not always translate well to business. If you could think of something else to publish about the subject of sheet rock, and other blogs or webs linked back to your compelling article would that make you the best sheet rock company in the Southeast? Who knows, but the odds are slim. The system is flawed at best.
The fact remains though as internet marketers we must create links back to our sites to achieve ranking. To create these links we must write excessive amounts of unnecessary content and link our clients’ sites to every directory on the internet. This in turn promotes the unnecessary directories and mucks up the search engine results for end users. It’s a vicious cycle and the end result is directory overload!
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