Google performs eye scanning test to observe how searchers are examining a page.
The common visual pattern is this “F-pattern” (see diagram). Also known as the “Google Golden Triangle”.
Google research also shows that web visitors fall into two main groups. People that are searching only for information, or "Informational Searchers" and "Transactional Searchers" people that are scanning for a specific site or additional web links to their desired product or service. There are significant differences in their tracking. This next illustration shows a Transactional Search query.
Transactional Search Query
This illustration shows an Informational Search Query
The huge difference points to many different conclusion of which there are hundreds of reports on but there is one common conclusion that all can agree on; If you want to reach a broad audience and achieve the maximum ROI you must be in the top three!
For more information on this subject try searching "google eye tracking study" on seobook.com or blogstorm.com.
Libby Lucas
www.ccpteam.com
llucas@ccpteam.com
704-549-0125